#PlayTime: Janelle Monáe Takes On David Bowie's 'Heroes' For New Pepsi Advert

02 April 2014 by

In a bit of a work slump right now? Welcome to #PlayTime, Grazia Daily's new music feature bringing you a different hot track every day of the week. From just-dropped music premieres to cool covers and throwback classics, its the new soundtrack to your afternoon.

Janelle Monáe's recorded a pretty cover of the classic Bowie hit 'Heroes'. Premiering across the world today, Janelle's take on the track has seriously cheery pop vibes. It's the soundtrack to Pepsi Max's new global football ad to mark the 2014 World Cup in Rio de Janeiro, Brazil.

By taking on the Pepsi job, the 'Primetime' singer's following in the footsteps of mega pop stars like Beyoncé, Britney Spears and Shakira.

Bey debuted track 'Grown Woman' in her Pepsi campaign in 2013 before it featured on her self-titled album a few months later. The ad taglined 'embrace your past but live for now' featured the many different incarnations of the star from her career - from sassy 'Single Ladies' B to sexy 'Crazy In Love' B. 

The singer also starred alongside Enrique Iglesias, Pink, and Britney Spears in THAT iconic gladiator themed Pepsi ad from the year 2000. In the girl-power advert, the female vocalists step into the colliseum ready to fight but throw down their weapons and refuse, choosing to sing 'We Will Rock You' instead.

Janelle commercial will be a football-themed clip called 'Now is what you make it'. She's appearing alongside international players Robin van Persie, Jack Wilshere and Leo Messi. In the ad, the boys have a kickabout around the streets of Rio. Online viewers are able to control what happens in the clip by clicking on different areas of the screen.

'Heroes' was originally recorded by music legend Bowie in 1977. It was used in the opening ceremony of the 2012 Olympic games in London and also featured in movie Perks Of Being A Wallflower.


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