#PlayTime: Beyonce Asks 'What Is Pretty?' With New Video - See Behind The Scenes

25 April 2014 by

In a bit of a work slump right now? Welcome to #PlayTime, Grazia Daily's new music feature bringing you a different hot track every day of the week. From just-dropped music premieres to cool covers and throwback classics, its the new soundtrack to your afternoon.

UPDATE: Beyonce's released a behind-the-scenes video from the 'Pretty Hurts' shoot. As well as showing all the action from the set, the clip also features the video's director Melina Matsoukas. 

Melina talks through the inspiration for the video and explains she decided to have Beyonce smash up her trophies after seeing a snap of her standing with her awards as a little girl. 

'I wanted to recreate that and have her break them,' says Melissa. 'And show that it doesn't really advance you to get these awards that are just based on outer beauty.'

'It's a behind the scenes look into society's take on beauty and how it doesn't bring you happiness. It's really finding yourself that brings you true happiness.'

25 April 2014: Beyonce's just dropped the video for track 'Pretty Hurts'. The clip featured on her self-titled visual album last year and if you haven't watched it yet - you NEED to see it.

Why? Well, both the song and the video tackle the pressure women - including Beyonce - are under to be beautiful. It questions the societal idea that there is only one kind of 'pretty' that we should all be striving for.

The video shows Bey entering a beauty pageant: the glamour on stage and the dark world behind it. In the short clip she tackles issues as serious bulimia, diet pills, filling up on cotton wool and plastic surgery. She talks about the pressures she faces to be thinner, curvier, blonder - from society and from herself. 

Featuring a cameo from albino model Shaun Moss, the most poignant moment of the clip shows Beyonce getting weighed and measured while wearing a crop top ironically emblazoned with the words 'radiant', 'vibrant' and 'empower'.

Despite her good intentions, Queen B's faced criticism from viewers who ask how much she *really* feels the pressure to be pretty - considering, yannow, she's often hailed as one of the most beautiful women in the world. 

The track makes more sense, though, when you consider it as part of a greater narrative that runs across her whole album - how she's ditched her own personal quest for perfection for happiness. 

Beyonce's asking fans to join her in challenging the meaning of beauty by uploading a photo or video to Instagram that captures what 'pretty' means to them. So far everything from motivational messages to baby pictures and pouting selfies have been uploaded. Wanna join in? Use the hashtag #WhatIsPretty.


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