We love Gwyneth Paltrow. Not just because she has swishy blonde hair, some uber cool gal pals (Madge aside, she still counts Cameron Diaz, Stella McCartney and Beyonce in her inner circle), is married to Coldplay singer Chris Martin and has two beautiful kids. She also cares. You know, about people and the world and stuff. She’s so lovely this is hardly surprising but Gwyneth has joined forces with Cancer Research UK, Channel 4 and some other nice people to launch Stand Up To Cancer UK.
Already established in the US, it’s a movement to raise funds for cancer research enabling doctors to get new treatments to patients more quickly with the help of the entertainment industry. So over the course of a week, stars from television, music and film (including Tom Daley, Kylie Minogue, Emeli Sandi, Jack Whitehall, Anna Friel, the cast of The Big Bang Theory, Miranda Hart, THE HOFF!!) will come together to deliver some pretty awesome science and entertainment programmes. This all culminates in one glorious night, Friday 19th October, in a fundraising extravaganza hosted by Alan Carr and Davina McCall. Sort of like a big telethon - Channel 4 have pledged that they will stay live, on air, until donations stop coming in. Wowsers.
With all the amazing charity work she does already, why is this cause so important to Gwynnie? ‘In the US, 1,600 people a day are lost to cancer. I lost my father in 2002, and I’m all too aware of the impact this disease has on the family’, she said. ‘We have the power to make cancer powerless and perhaps even end it but it takes more research and that requires funding’. Such was her emotion at the launch of Stand Up To Cancer UK that Gwyneth shed a tear, along with many other people in the room, when a heart-breaking video was shown detailing the suffering of a young 14-year old girl who is undergoing treatment for cancer.
‘Cancer has taken some of the best among us and it is time for us all to stand up and fight back,’ Gwyneth urged. ‘Stand up for the people who love you. Stand up for the amazing advances in science and medicine. I am so proud to be standing up to cancer for my dad.’
More than one in three people in the UK will develop some form of cancer during their lifetime. Tune in to channel 4 on 19th October to be part of this incredible fundraising journey and donate. We know we’ll be watching.