American’s just know how to do TV promo better than us, don’t they? Yes, we felt warm waves of nostalgia when the X Factor trailer was released a couple of weeks ago, featuring past contestants talking fondly of their experience.
But the new promo video for the US version take sit to a whole new level.
With (overly) dramatic music and clips of contestants throwing water angrily at each other whilst other teary ones stress that they ‘want this more than anything in the world,’ – even mothers encouraging their hopeful children – it looks more like a film trailer than TV advert.
New judge, Britney Spears, tweeted the trailer this morning, saying; ‘Ahh! This gave me chills, looove the contestants. Can't wait to see the first episode of @TheXFactorUSA!’
It’s so far had 1,305 re-tweets (and counting). That’s serious passion.
Britney joins Simon Cowell, LA Reid and fellow new judge Demi Lovato on the panel this year.
For all the you Britney fans, we also stumbled across another trailer for the show, but this time featuring pretty much just ‘the one and only’ Britney Spears. It’s called The X Factor Trailer 2012 [The Britney Edition] and it races through clips from her sexiest videos in a minute and a half.
It starts on American channel Fox on 12 September, but it’s unconfirmed when it’s arriving over here. It’s more than likely it will be this year on ITV2, though. We’ll keep you posted!