Model ruled 'not too thin' for fashion

14 April 2011

There’s nothing quite like the issue of weight to spark a bit of controversy, especially when it comes to the fickle world of fashwan.  Long has the industry come under fire for its treatment of size – too fat, too thin, too tall, too short - and this week is *no* exception.

Yesterday, the ASA - the UK’s advertising watchdog - ruled that a Miu Miu advert, which was published in the Times and criticised for its use of a seemingly underweight model, is *not* irresponsible as many readers had claimed.   

The advert in question features top Polish model Kasia Struss in a plunging white dress which exposes her slender back, arms and décolletage. But the Advertising Standards Authority ruled that while the model did look slim, she was of the same weight as many models used elsewhere in the fashion industry and decided that no further action needed to be taken.

Their statement read: "The ASA noted that the model in the ad was slim, and that the lighting effects, make-up and low-cut dress emphasised her body shape. However, we considered that the ad was typical of those used for fashion products and that the model did not look significantly underweight. We therefore concluded that the ad was not irresponsible".

Do you agree with this ruling? As usual, let us know your thoughts…

-    Lizzie Pook



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