Does The New Skinny Pepsi Can Promote Anorexia?

18 February 2011

What do you think of Pepsi’s new ‘skinny can’ (unveiled at New York Fashion Week). Quite sleek? Would fit easily in your pockets? Was anyone, ANYONE’S first reaction ‘ooh, that looks a bit... pro-anorexic?’ No – we didn’t think so. Except that’s exactly what the PC brigade are worried about…
Indeed the new, slimmer can is causing quite a controversy. Although PepsiCo’s Chief Marketing officer Jill Beraud didn’t do the brands any favours by describing their ‘slim attractive new can’ as ‘the perfect complement to today’s stylish looks.’

Ridiculously some critics took her comments to mean ONLY skinny, attractive women can drink it (?!)
‘It is painful that a major Fortune 500 company needs to denigrate the majority of women in this country to sell their products,’ said Lynn Grefe, President and CEO of the National Eating Disorders Association, ‘Pepsi should be ashamed for declaring that skinny is to be celebrated.’
For goodness sake, how about giving womankind more credit? That’s like saying only athletes can drink Lucozade, or size 4’s can’t drink Coke Zero. How about not taking advertising so literally?
Or are we being too blasé? Do you agree that Pepsi’s new skinny can promotes anorexia? You tell us…
- Amy Molloy


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