Is Smoking Cool Again?

18 November 2010

Sound the controversy alarm; this morning’s debate, might be one of the most incendiary (wait for it…) we’ve ever had. Is smoking, (dare we say it), a bit cool again?  

Okay, we’re slightly playing devil’s advocate, to see how you respond… but ever since we spied Don Draper clamping his perfect fingers around a Lucky Strike, we started rethinking our ‘men smoking = a bit grim’ rule.

And today news reaches us about the launch of a new brand of cigarettes, from the Camel family, called the ‘Williamsburg Hipster’, we’re wondering is this going to make fags a hotter hand accessory than a WAH manicure.?

Named after New York’s, er, hippest neighbourhood, the “WH’s” are part of a ten-week promotion that sees Camel naming cigarettes after 10 of the coolest areas in the States. And Camel are waxing lyrical describing them as, ‘not about hip, it's about breaking free. It's about last call, a sloppy kiss goodbye and a solo saunter to a rock show in an abandoned building.’ Er, yeah…

Now anyone who has enjoyed watching the youtube cult hit “Being A D*ckhead’s Cool” may just laugh off Camel’s attempt at getting down with the kidz,

But we want to hear your thoughts...

Fancy Don Draper when he’s puffing away? Is smoking the ultimate rebellious gesture? Maybe you’ve just taken up smoking, cause you don’t want to miss out on the Smoking Area fun while you’re stuck guarding the table?

Or is there nothing in the world that could persuade you to suck on a cigarette ?

Let’s have a honest debate…


- Helen Bownass


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