Forget the chicken chested, skinny jean wearing, metro-models of yesteryear’s catwalk. We’ve got news for you ladies – manly men are back in fashion. That means this season’s cover stars will be buffer, more muscular – and old enough to grow facial hair.
‘The twink thing seems over,’ said Jim Nelson, the editor of GQ. ‘When people open GQ, I don’t want them to feel like they’re looking at clothes on 16-year-olds.’ And we don’t want a boyfriend whose bum is smaller then ours!!
Indeed men’s magazine V Man has just released its ‘Coming of Age’ issue, with 44 year old Josh Brolin as its cover star… crows feet and all!
But it’s not just down to body shape and a few grey hairs, the ‘real’ man of the moment needs a vocation to match. ‘Half the story pitches the editors at GQ get nowadays’, said Jim Nelson, ‘Come from writers who want to go to butcher’s school. People want to be reminded that we as men do manual labour, we still make things.’
Jason Kanner, the president of the men’s division of Major Model Management agrees. ‘Maybe it’s that as consumers are getting older, they want to see something that reflects what they look like in the mirror,’ said Jason, ‘For a long time it was just those skinny guys, those boyish Prada types. I hate to use the word waif, but what else can you call all these skinny young hairless guys?’
We couldn’t agree more!
- Amy Molloy