Yikes! 3D Wonderbra Billboards May Distract Motorists

15 September 2010

A quick traffic update: expect long delays and queues backed-up around Waterloo station this week, where Wonderbra have just launched an ‘uplifting’ new 3D campaign sure to cause quite a stir, if not the odd five-car pile-up.

In conjunction with the launch of their new ‘Full Effects’ bra, which promises to make breasts look twice their natural size, Wonderbra have unveiled a raunchy new ad campaign sure the catch the eye of the male (and some female) commuters. The new twenty-foot billboard features Brazilian model Sabraine Banando, whose assets have been enhanced to eye popping proportions using the same 3D technology used in the Avatar films.

And we’re not the only ones who are concerned about the safety of the male drivers around Waterloo. The advert, which references Eva Herzigova’s famous and equally hazardous “hello boys” Wonderbra campaign (above) has raised a few eyebrows at the The Institute of Advanced Motorists, who are worried that the campaign could prove a hazard to safe driving.

What do you think, is Wonderbra’s new ad campaign a road safety hazard, a fun use of 3D imaging or just brilliantly informative?

- Sophie Cullinane


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