Bent double at his computer, poring over spreadsheets, what alter-ego career do you think your other half dreams of? Astronaut, fireman maybe? In fact, according to a new survey released by Vauxhall Fashion Scout most men’s fantasy job is in fact… fashion designer!
Indeed, if it was a toss up between being a footballer and fashionista, the majority of men questioned picked the latter.
Cementing the fact that fashion ranks high on their priorities, more men could name Liam Gallagher’s clothing line, then the last Oasis album.
‘While the stereotypical British man hates shopping and dreams of the football lifestyle,’ said Martyn Roberts, Creative Director at Vauxhall Fashion Scout, 'what we’re seeing now is a tendency for more and more men to follow fashion, with it playing a central role in their lives, from socialising to relationships and entertainment.’
When asked to name their role models, Paul Smith and Vivienne Westwood ranked higher then David Cameron and Wayne Rooney (we hope so, for the week that’s in it).
The majority of men in London and the North West said they enjoyed clothes shopping more than sport and working on cars.
Which leads us to ask, who are these men – and where do we find them…?
By Amy Molloy