40% of British Women Are Size 18 Or Over

16 August 2010

Mark Fast brought plus size models to London Fashion Week

Listen up, fashion designers!

More than six million British women are now size 18 or larger it was revealed yesterday. This has jumped a colossal 45 percent in the last five years.  
No wonder the plus size market is worth £3.8million a year, when almost a quarter of women in the UK can’t fit in clothes off the designer peg.  
But it’s not adult clothing being super-sized.  As we reported in Grazia earlier this month, M&S is now stocking a range of plus-size children’s clothing and Evans has just launched a plus size teen site for young girls who wear size 18 plus.
However, larger women have told researchers Mintel that more still needs to be done. Four in ten women size 18 and over say plus- size clothes tend to be less fashionable.

'Rising levels of obesity mean that plus-size consumers are increasing and these shoppers are looking for improved choice,’ said Mintel fashion analyst Tamara Sender, 'Given the numbers of not just plus-size women, but also men, these consumers can no longer be considered a minority or niche sector and retailers need to wake up to the potential of this market.'

Do you agree? Should fashion houses offer a wider range of sizes? Or will super-sizing their collections be encouraging women to get larger? You tell us…

[PS oh, and buy Grazia magazine tomorrow for our special Plus Size fashion report!]

- Amy Molloy



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