Yasmin Le Bon: the 'Twiggy Effect' "makes models ADD years to their age"

15 July 2010

It's Hollywood's worst-kept secret that casting directors are ageist. There’s always some actress bleating about roles drying up past the age of thirty. Until now it was the younger the better… However tides are turning in Tinseltown. According to Yasmin Le Bon, models are now adding years ON to their age to get cast.

‘There were always good working girls who lied about their age,’ said the 45-year-old model. ‘Only now you don't have to lie about it. In fact, now you can actually age yourself more if you want to and it can be to your benefit.’

The trigger for the trend for older models has been linked to the ‘Twiggy Effect’ – after the Sixties icon became the face of M&S sales went through the roof. The pink coat she wore in a pre-Christmas M&S ad sold out in three weeks. Apparently there’s been a growing demand for older models ever since, as advertisers try to target the baby-boomer generation’s spending power.

‘You can't really have a 20 year-old advertising anti-wrinkle cream: it wouldn't quite work,’ said Yasmin.

Looks like Amber’s got some stiff competition…

By Amy Molloy


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