In a TV first next week, an advert for an abortion clinic will controversially be screened on Channel Four, after the watershed. Funded by the Marie Stopes Organisation, which offers advise on sexual health issues and hopes to ‘break down the last taboo’ with the ad, which carries the slogan ‘Are you late?’
‘Research indicates that 42% of adults have no idea where to go - apart from their GP - for specialist advice about an unplanned pregnancy,’ said Marie Stope’s spokeswoman Judy Douglas, ‘Abortion has been legal in this country for more than 40 years and we believe it is time to open up the debate. Keeping things under wraps is part of the British culture so it's time to improve things.’
Studies show one in three British women will have an abortion in their lifetime and last year Marie Stopes received 350,000 calls to their 24 hours helpline. Clearly women are in need of clearer information – but is this ad the right way to go about it?
With 216, ooo abortions carried out in England last year Pro-Life, the organisation which rallied against abortions, says the procedure should not be thought of as an easy, or the only option.
‘The purpose of an abortion commercial is clearly to 'sell' abortion,’ the charity said, ‘It will not provide full information about foetal development, the abortion procedure itself, the health risks which abortion poses for women, let alone the alternatives to abortion.’
Is it really so difficult to Google ‘abortion’ that women need an advert directing them to a helpline? Do you think this is progress for a woman’s ‘right to choose’ or is the ad break of a game show the wrong time and place… Tell us your views.