26 February 2010

Hurrah! Scientific evidence that men prefer curves.

Three fashion weeks and countless catwalk shows in, we’ve grown so used to super skinny, cigarette silhouettes, we’re starting to forget what real women look like (excluding Mark Fast’s plus size posse of course).

So it came as a relief when we read the results of a new study, which said (fanfare at the ready ladies) men prefer curves. No, really (this isn’t a myth just to make us feel better). There’s really scientific evidence behind this…

I know, I know, you’ve heard all this before. But what men mean when they say ‘curves’ isn’t the average size 16, who has a voluptuous bust and butt - but also stomach and thighs to match. They mean Jessica Rabbit, Marilyn Monroe and the new queen of the hourglass Christina Hendricks.

But stop with your cynicism! This study is based on real scientific findings that showed the sight of a shapely woman has the same effect on the male brain as alcohol or mood enhancing drugs.

Researchers scanned the brains of men as they looked at before and after pictures of nude women who’d had plastic surgery to give them more shapely hips and bottoms (not bad work if you can get it). They found, the curvier the women, the stronger the brain waves sent to the brains ‘reward centers’ (the part of the lobe usually sparked by drugs and alcohol).

Dr Steven Platek who led the study said it is because wide hips have long been linked with good health - and the ability to carry healthy babies.

'The caucasian, westernised female has somehow been duped into thinking men like very skinny, waify, Kate Moss-type girls,’ said Dr Steven Platek who led the study, ‘Curviness is the trump card. It's worth its reproductive weight in gold.’

So does this mean they don’t care if the rest of us is wobbly as long as our hips are wider then our waistline? In that case, New Year resolutions out the window. We’ve been looking for an excuse to have an early Easter egg…

By Amy Molloy.


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