VIDEO: Cat Deeley gets FLOWE(RED) for Africa

03 February 2010

If you work in a glossy magazine office around late January, early February, you might become, lets say, hardened to the charms of Valentine’s Day as a million tacky, heart-shaped goods are paraded before you, putting you less in a mood for romance than ever.

However, this latest initiative was enough to break through even our solid defences, especially since the gorgeous Cat Deeley is on board. The sparky TV presenter was in the home of London’s original flower market, Covent Garden, today to launch FLOWE(RED)™, the brand new online flower service from (RED)™, that will generate money to help save lives in Africa. All the profits from the sale of each bouquet go towards providing life-saving medication and treatment for those living with HIV, allowing them to care for their families and contribute socially and economically to their communities.

So if you still owe your fella a few more hits on the hint-o-meter, send him this link to make sure he knows to order you a bouquet from in order to make a real difference.

Prices of bouquets range from £20-£65 including next day delivery when ordered before 4pm, and orders can be submitted twenty-four hours a day.



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