Talking Point: What drives us to buy a celebrity product?

17 December 2009

Jessica Simpson

What drives us to buy a celebrity product? The quality, packaging, three years no claims guarantee? No, we buy it because we want to be like them. It’s simple consumer brainwashing. We believe buying Myleene’s baby range will make us a yummier mummy. Victoria Beckham’s dresses will make us drop 10lbs (and bag us a super-rich hubbie in the process). And if we buying Gucci Pour Homme aftershave for our boyfriend, he’ll transform, overnight, into James Franco.

So, we wonder what the thought process is, behind these two new celeb collaborations…

First unlucky-in-love Jessica Simpson who, according to rumours, has teamed up with celebrity jeweller Pascal Mouawad, to design a range of wedding rings. This is the woman whose marriage lasted less then three years. And who, after a series of fruitless flings, was dumped by her next serious beau, Tony Romo, because he was fed up of her pestering him to set a wedding date. Less then inspiring Jess.

The there’s Katie Price, branded a ‘despicable mother’ by Peter Andre for exploiting her kids as a media prop, whose just announced her next venture – a range of baby clothes, of course. That’s on top of her equestrian range, perfume line and bed linen. She’s come a long way since her first advertising deal with Kwik Save!

‘Kate is determined to re-brand herself in the wake of her recent troubles,’ said a source, ‘There will be everything from baby pink hoodies to bright pink combats.’ 

Would you be tempted to style your tots on Katie? For now, we’re going to reserve judgement – until we see the finished product. In the meantime we think we’ll stick to Baby K – with a bit of luck we’ll get Myleene’s perfect abs as an add-on.

- Amy Molloy


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