Talking Point: AbbaWorld!

03 December 2009


Dollywood, Graceland, Madame Tussauds and it’s second-rate cousins – like Louis Tussauds House of Wax were so un-life-like they wore nametags (and even then you couldn’t tell whether the mannequin labelled ‘queen’ was her royal highness or Freddy Mercury) - we can’t help but love an obscure celebrity theme park.

We’ll be the first in line next summer, when The Wizarding World of Harry Potter opens in Universal Studios, Florida – a Twiwizard rollercoaster, what’s not to love? We can’t wait to go to the replica Honeydukes and buy some Bertie Bott's Every-Flavour Beans and pick up some magic tricks in Zonko’s.

And, it seems we’re not the only ones who can’t resist a fame-park. At 9am this morning the first tickets went on sale for AbbaWorld – a touring interactive exhibition of the band’s memorabilia, which will open its spangly, mirror-balled doors in Earls Court in London this January.


Even though they split over a quarter of a century ago, the band’s name is just as much of a money spinner.

Mamma Mia, the musical, has been seen by 40million people worldwide and as for the blockbuster feature film – well unless you’ve been living under a rock since 2008 (in which case google Dominic Cooper immediately, you’re missing out) you’ll know it smashed box office records, grossing over £300million worldwide.

With all four members of the band backing the project, it’s the closest Abba fans will get to a reunion (because, let’s face is, Bjorn Again just don’t cut it). Visitors will get the chance to croon with hologram versions of the group and star in their own Mamma Mia-style video.

For all you Abba fans who can’t wait until the New Year, watch the video below for a backstage peek behind the scenes. Ok, right now it looks more Ikea than Abba, but bare in mind this film was taken back in July. Add a sprinkle of glitter, and a couple of glitter balls and it’s sure to be a super trooper day out (sorry, couldn’t resist).

- Amy Molloy


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