Men, here's the deal: when we say we don't give a damn about Valentine's Day, what we mean is that we don't give a damn about cheap chocs or Esso bouquets. Instead, we go in for free but bum-clenchingly brave public displays of adoration. Just like this one here by an LA ad man, in fact. He's found fame after posting a self-made YouTube clip to woo a female journalist he's seriously fallen for.
Gentleman, the bar has been raised. If you don't believe us, just read the thousands of comments posted by women peeved that you haven't done it for them. So, what are you waiting for? Our name is, like, waaaaaaay easier to rhyme with than 'Parpis'.