Are you a new recessionista shopper?

11 November 2008


With all this talk of credit crunch times there's a tendency to think tumbleweed will be blowing around Topshop and we'll all be wearing ‘safe' black trousers and court shoes for the next five years. But according to our survey which we conducted live last week at Westfield - well it made sense considering we were surrounded by thousands of the savviest shoppers - that's not the case. In fact, even though 71% of you are worried about the credit crunch affecting your lifestyle a massive 83% of you are still shopping for clothes, accessories and beauty products at least once a week - 2% more than six months ago.

So what characterises the shopping habits of new recessionista?

  • You're doing your fashion homework, researching on the internet and doing extensive window shopping before parting with your cash.
  • You're shunning risky one-season trends and opting instead for classics like a LBD, knee-high boots and well-cut coat.
  • You've rediscovered vintage and charity shops.
  • You're using accessories to breathe new life into last season's clothes.
  • You're using shopping as a way of ‘to cheer me up' and see buying little treats like a pair of tights as a way to make you feel better.

Does that sound like you? Has the credit crunch changed the way you shop? Tell us whether you think you're one of the new recessionistas...


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