Has Brand Beckham gone too far?

17 October 2008


Has Brand Beckham gone too far? We're all for any initiative aimed at getting children to eat more healthily - but we can't help but wonder if yesterday's launch of David Beckham's new range of healthy ready meals is stretching the Beckham brand just a little bit too far. After all, perfumes, designer pants and even Pepsi are one thing - but bolognese pasta pots? Still, having David's face plastered all over his new range of fish fingers will certainly brighten up the freezer aisle... Marketing genius or brand overkill? Let us know...


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