19 February 2014 by

Ryan Reynolds Joins Wife Blake Lively As The New Face Of L’Oreal Paris Men Expert

Ross Mantle for L’Oreal Paris

Newsflash! Following in the footsteps of his super-gorgeous wife, Blake Lively, Ryan Reynolds has today been unveiled as the latest star to join the L’Oreal Paris family as the new face of their Men Expert range. With his rugged good looks and impressive movie-star career, we reckon Ryan is a pretty perfect man for the job ahead of Men Expert’s 10th anniversary later this year. Way to go, Ryan!

Ross Mantle for L’Oreal Paris

Speaking about the news, Cyril Chapuy, brand global president said, “Ryan Reynolds is the perfect embodiment of the contemporary man: genuine, uninhibited, strong and powerfully charming”. We certainly couldn’t agree more and cannot wait to see what’s coming next. Reynolds will be following in the L’Oreal footsteps of Hugh Laurie and Patrick Dempsey although we just love the fact that one of our fave beauty brands is now being headed by a husband a wife dream team- too cute!

Ross Mantle for L’Oreal Paris

But what does Mr Reynolds have to say about this exciting news? “I feel honoured and excited to join Men Expert, a brand that represents the essence of modernity, edginess and technology. I love the driving force that leads it to constantly provide the best products for men like me who are always doing 1000 things at the same time.” Well, we’re certainly keeping our eyes peeled for the new campaign images, and are secretly hoping that Ryan and Blake will be surprising us soon with a joint campaign… Stay tuned!

In the meantime, click through our gallery and check out Ryan’s best-ever beauty moments…


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