So we've long known that Robert Pattinson is the new Mr Dior, with the news that he's been snapped up by the French fashion house to front the Homme fragrance campaign being confirmed in June. But today Grazia HQ has an extra special treat: the full press pack. Ladies, rejoice! As you can imagine, it's caused many an excited squeal throughout the office and this morning has been spent pouring over the many, many images (another tough day in the office). Of course, it'd be selfish to keep it all to ourselves, which is why we're bringing you every morsel right here. So listen up because here's the latest details we've learned about #DiorRob...
1. The Dior man is entering a new era
Mr Dior has been around for yonks, but today he's evolved into a 'vivid and potent' man who invents a new way of being 'male'. What does this mean? According to the press pack, he 'wants to walk the wire' as the 'prince of all cities', like a hero from the Actor's Studio. Basically, he's pretty darn cool.
2. Robert Pattinson is 'seductive and complex'
We all know Robert is ridiculously beautiful, but Dior go all out describing their new leading man. He has an 'intoxicating magnetic presence' and a 'mystery that sets screen legends apart'. True words! His, err, 'limpid gaze' is also referred to, which sounds slightly less manly. But the house is sure to give credit to Rob's acting career too. He is 'free to assert bold choices in his film roles' and 'embraces new artistic challenges,' they declare, aka: he's not just Mr Twilight, people.
3. The campaign is inspired by rebel actors
The accompanying campaign images are mainly shot in black and white by photographer Romain Gavras. They see Rob pouting a-top buildings and on bridges as well as posing in a bath while wearing a sharp suit and white shirt. They are 'new, wild and free,' says Dior and show the star looking 'adamant and sexy'. They continue, 'He saunters casually, like a conqueror, disarming'. The vibe is inspired by Rob's legendary precursors - Marlon Brando, James Dean, Paul Newman - who are rebels with 'the heady thrill of freedom, a touch of humour and a tempo running wild.' *drools*
4. The fragrance is sure to seduce
As for the scent itself, Dior assure us it's 'timeless and unchanged' with virile floral notes that are nothing short of seductive, mixed with hints of leather and wood, amber and spices. Still no news on whether it can make our man look like R-Pattz.
5. The bottle is a 'lifelong companion'
We're loving this new design of the bottle - clean, pure and with masculine lines. The timeless, rigorous block is surrounded by the amber-coloured jus or, as Dior puts it, 'a golden tone shining like an invitiation, a call to senusality. Inside, the black tube marks a territory of contrasts.' We're sold.
Oh, and there's a video too...