Quelle Surprise! Rihanna's Perfume Ad Is Banned For Being 'Sexually Suggestive'

05 June 2014 by

Rihanna's latest campaign for new fragrance 'Rogue'

First Rihanna's saucy Instagram photos were banned, then she stepped out at the CFDA Awards wearing a nipple-flaunting dress and now she's facing censorship for being too 'sexually suggestive'. C'mon people, were you expecting anything less?

A poster advertising RiRi’s new perfume Rogue has just been given a “placement restriction” after the Advertising Standards Authority (ASA) said that the image was too saucy. The shot, photographed by Mario Sorrenti, features a topless Rihanna sitting on the floor with her legs raised against a large bottle of the fragrance and caused quite the stir, with complaints that the shot was demeaning to women and depicted a “sexualised and provocative” image unsuitable for children. Oh dear.

Fragrance

The campaign for Reb'l Fleur also featured a barely-clad Rihanna

The ASA have ruled that the advert is inappropriate to be shown in places where there is the possibility of children seeing it. “While we did not consider the image to be overtly sexual, we considered that Rihanna’s pose, with her legs raised in the air, was provocative,” an ASA spokesman said. “Because of this, and the fact that Rihanna appeared to be naked except for high heels, we concluded the ad was sexually suggestive and should have been given a placement restriction to reduce the possibility of it being seen by children."

So what do you think of RiRi’s latest ad? Is it her boundary-pushing, super-sexy appearances that make us love her so? Or should she just put it away? 


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