PROPERCORN Founder Cassandra Stavrou Reveals All: Grazia Daily EXCLUSIVE

25 November 2013 by

Cassandra Stavrou

The minute we spied Anna Wintour munching a pretty pastel-hued bag of Propercorn on the FROW at London Fashion Week this year, we knew this was a brand that was going somewhere. Us beauty ladies love a healthy snack as much as the rest of you so were over the moon to be able to catch up with the super-cool founder of PROPERCORN, 29-year old Cassandra Stavrou. With the cold, bleak, winter months creeping in, we really do understand the temptation to reach for the chocolate biscuits come 3pm (or 10am), so we were ready to quiz Cassandra about her healthy (and super-chic) snack. What’s more, this popcorn isn’t just crazily addictively delicious, but is also seriously fashion-friendly too- the packets are designed by Vogue illustrator Zoe More O’Ferrall. Want to know more? Read on and learn ladies…

Grazia Daily: Why popcorn?

Cassandra Stavrou: I was working in Soho and realised that people were increasingly time poor but with the snacks on offer there was always a trade-off - the healthy snacks weren’t satisfying or tasty and the ones that delivered on taste left you feeling guilty. If made properly, popcorn doesn't have to compromise on either taste or health aspects and has the potential to be the perfect snack.

GD: We love your popcorn- where do you find inspiration for all the delicious flavours?

CS: Oh everywhere! But it’s really important that the flavours actually work on popcorn and really offer satisfaction as an everyday snack rather than just throwing in crazy ingredients for the sake of it, just to get noticed.

GD: We totally agree. What’s your personal favourite?

CS:  It really changes depending on my mood. I love the Worcester Sauce one on a bit of a hangover (an alternative to a Bloody Mary), or Sweet & Salty at around 3pm when I fancy something sweet after lunch.

GD: So what makes PROPERCORN different from your average cinema-style popcorn?

CS: We carefully source and perfect every aspect of the product. We use UK sourced Rapeseed oil, we hand pop the corn and ensure that every pack is as fresh as it can possibly be. That’s got to be way yummier than cinema popcorn, right?

GD: So, does this make your popcorn guilt-free!?

CS: I think so! PROPERCORN is made using natural ingredients, is low calorie, gluten free, high in fibre but also delicious. What’s more, popcorn’s anti-oxidant levels are comparable to most fruit and vegetables.

GD: Sounds good to us. So tell us- what does the future hold for yourself and PROPERCORN?

CS: Well, we have a very exciting new flavour launching in January (Sweet Coconut & Vanilla) and have many more to come. We also have some incredibly exciting plans to support up-and-coming British talent in the arts world… Stay tuned!

Feeling a little peckish? We are. Click through our gallery and check out our favourite healthy snacks- Grazia approved!


Popchips Katy's Kettle Corn Sweet And Salty, 75p

We've long been fans of Popchips and were over the moon to welcome this sweet and salty flavour into the proceedings. We can't get enough!

Clearspring Snack Organic Tamari Roasted Sicilian Almonds, £1.49

Full of fibre and protein, these make the perfect PM snack to balance out blood-sugar.

Food Doctor Roasted Bean Mix, £1.43

Our top tip? Sprinkle on top of your salad or soup for a real hit of health.

Metcalfe's Skinny Popcorn Sweet Cinnamon Spice, 79p

Although not officialy launching until January 2014, us beauty ladies can confirm this is truly delicious and will satisfy even the toughest of sugar cravings.

Metcalfe's Skinny Corn'ers Chilli Tweet, 89p

Say goodbye to those Doritos and stock up on these deliciously corny crisps which contain 30% less fat than the average tortilla chip. Score!

The Food Doctor Fig and Mango Bar, 80p

With 4.7g of fibre and jam-packed full of healthy, all-natural sugars, this is the perfect choice for that 3pm energy slump. Oh, and it's pretty damn delicious, too!

Itsu Wasabi Peas, £1.80

Perfect for when a savoury craving strikes, these spicy little peas really will hit the spot. Plus, with 5g of protein per handful, these really will keep you full until lunchtime.

Itsu Crispy Seaweed Thins, 95p

With only 24 calories per pack, these clever little seaweed thins will satisfy any savoury craving and will leave plenty of calories for that extra mince pie.

Snapz Apple With Cinnamon, £2.79 for 4 bags

These dinky little bags are small enough to throw into your handbag and at only 30 calories a pop, what's not to love?

Propercorn Sweet Coconut and Vanilla

Keep an eye out for this pretty pink packet come the New Year! We're excited.


All posts must obey the house rules, if you object to any comments please let us know and we'll take the appropriate action.