Pharrell Williams Teams Up With Comme Des Garçons To Release New Fragrance

12 March 2014 by

Pharrell Williams (WWD)

When we heard the initial rumours of Pharrell Williams' foray into the beauty industry, we were mega excited. Why? Well, not only does the 40-year-old rapper have some serious style (see our gallery for proof), but he’s also a FROW regular who deems Anna Wintour as a close pal, he’s the go-to guy for fashion’s coolest parties (he recently performed at a Calvin Klein party) and has unfurled a number of designer collaborations over the years. Yep, bets were on that Pharrell’s first fragrance would be one hot beauty offering. And we weren't wrong!

News has just been confirmed that Mr Williams has created a scent in conjunction with Japanese fashion house Comme Des Garçons, aka: hugely cool. It marks the first time the fashion house has teamed up with a musician to create a fragrance and who better than the hottest man on the musical block? We also know that the fragrance is entitled G I R L, echoing the title of the rapper’s new album.

Adrian Joffe, chief executive officer of Comme Des Garçons Parfums SA, said that Pharrell “knew exactly what he wanted the perfume to smell like right from the beginning. It has been an honour to work with such a creative artist with a great vision”. Something tells us the bottle will be pretty slick too.

Pharrell is close pals with Anna Wintour (Getty)

In the past, Pharrell has created eyewear and jackets for Moncler, jewellery and sunnies for Louis Vuitton and denim-wear with G-Star Raw for Bionic Yarn, where Pharrell is currently creative director, so surely a fragrance will be a total doddle.

So what will the new scent smell like? The singer/rapper/producer has given us some hints. “I create based on what I feel like is missing. You jump in and follow your gut. It's like a sculpture - you're just adding on more clay, you're chiselling away and adding on until you feel like it's done, and you stand back and go, "Oh! It's a person," he says. That smells like some serious sexiness to us!

Pharrell is a FROW regular (Getty)

It seems Williams is as happy about the latest collaboration as we are as he gushed, “As one of my favourite designers once said, ‘Comme des Garçons is your favourite designers’ favourite designer…the top of the top, the best of the best. I am so honoured to be working with Comme des Garçons and cherish the education that I’ve experienced in this collaboration.” Watch this space.

G I R L will be released in September 2014


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