We love Chloé fragrance campaigns! They're always so sensual, chic, stylish and utterly Parisian. And now the brand's bringing back one of the stars of its most iconic Chloé Eau de Parfum ads to front a new campaign.
Clémence Poésy is returning to Chloé as the face of a new fragrance, launching in September. The beautiful French actress fronted the label's Eau de Parfum ads from 2008 to 2010 alongside Chloë Sevigny and Anja Rubik. The black and white snaps showed the trio posing topless with tousled hair and natural make-up as they held the fragrance.
The new Chloé scent will show a more sophisticated and seductive side to the brand. They decided to work with Clémence again because they thought her effortless sexy nature would be a perfect fit with the new scent's vibe.
'Working with Clémence on the ad campaign has been such a joy,' said Clare Waight Keller, Chloé’s creative director. 'She captures in her spirit both the effortless, free nature of Chloé but also the playful charm that is so true to the maison and what is so modern now.'
As well as modelling for Chloé, Clémence has shown off her acting prowess in blockbuster movies like 127 Hours and the Harry Potter franchise (she starred as the charming Fleur Delacour). The 31-year-old also appeared as Chuck Bass' love interest in Season 4 of Gossip Girl. Her character Eva Coupeau rescued him after he was shot in Prague. (Jealous!)