Say Whaaa? One Direction Are Launching ANOTHER Fragrance

21 March 2014 by

(One Direction Fragrances)

You’ve got to give it to One Direction- ask any average group of 5 teenage boys  to come up with a female fragrance and you can pretty much guarantee it would smell more like a dodgy bottle of Lynx Gravity mixed with the sweet smell of a Xbox console. So, when the headlines broke last October that 1D’s debut scent, ‘Our Moment’ was the fastest selling perfume of 2013, we reckon the boys did a pretty good job after all. In fact, the world of celebrity perfume is a very interesting one indeed- a billion-pound industry where the likes of Britney Spears’ Curious outsells new launches from Mulberry or Balenciaga daily.

One Direction at the 2014 Brit Awards (Getty Images)

So, you can imagine how excited we were to hear that the boys would be adding to their perfume portfolio with a brand-spanking new fragrance, entitled ‘That Moment’. Details of the new perfume were unveiled by the delicately dishevelled Harry Styles in a You Tube video last month. In the short (but super-sweet) video, Hazza said, “Hi guys, your reaction to Our Moment has been absolutely amazing. We’re so, so pleased that you guys like it so much. People have already been asking what’s next for Our Moment.” He continued, “We’ve come up with a new version of Our Moment with some of the original notes, with some new stuff, taking things like pink grapefruit and jasmine and mixing them with new scents like green apple and violet in a swanky new bottle. It’s special edition and it’s called That Moment.”  

Out on 2nd April, the launch of the new perfume will tie in with 1D’s UK tour. What’s more, the new, limited-edition juice will also be flanked by a body lotion, shower gel and roller ball, so there really is no excuse to smell anything less than 1D-perfection come April. A jazzed-up version of the boys’ debut fragrance, the new offering also has hints of green apple and violet. Oh, and the bottle? Haz said it was ‘swanky’, so we’re expecting something even more pink and glittery than the boys’ first offering- if that’s even possible…

Plus, the boys also hinted that a third fragrance is on the way, too. Stay tuned!

The boys' first fragrance launched in August last year

Watch the video below and check out Harry unveiling the news to his fans...


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