27 January 2014 by

New Fragrance Alert: Join The Marc Jacobs Daisy Chain!

The latest additions to the Marc Jacobs Daisy family, out 5 March (Coty)

If, like us, you’re feeling a little gloomy about the bitter weather conditions we’re currently experiencing (brr!) then you might just like to hear that spring is arriving early this year- seriously! In fact, thanks to our friends over at Marc Jacobs, everyone’s favourite season might just be starting tomorrow, 28 January. Want to know more? Read on girls, read on…

Marc Jacobs SS14 (Jason Lloyd Evans)

To mark the launch of the new additions to the Daisy fragrance family, our friends over at Marc Jacobs are hosting a worldwide 'Daisy Day', taking place tomorrow, 28 January. With specially dedicated Daisy teams present in New York, Berlin and London, all handing out individual daisies to lucky passers-by, we literally couldn't think of a better way to spread the daisy chain and the spring-time vibes! For all you jet-setters out there, MJ's daisy squad will be in NY's Soho, Washington Square Park and Union Square all day tomorrow as well as selected spots in Berlin- Prenzlauer Berg, Distrikt Mitte and Friedrichstrasse.Talk about a worldwide daisy chain!

If, however, your passport is set to remain in Blighty tomorrow then head on down to London’s Carnaby Street from 10.30am-12.30pm and Covent Garden between 2 and 4pm tomorrow and you might just happen to stumble across the very special Marc Jacobs street teams spreading some serious happiness with London's very own Marc Jacobs Daisy Chain. Spot the street team and you’ll be given your very own daisy complete with a scented hangtag for your chance to experience the new scent as well as the chance to win a whole host of Marc Jacobs goodies. Want in? We do!

What’s more, we reckon you’re going to love the new fragrances.  Splashy, sun-drenched and seriously chic, the two new scents are the perfect way to upgrade your perfume wardrobe for the new season. We’re particularly in love with the new Daisy Eau So Fresh Delight Edition, a fruity twist on the original fragrance with a zesty rush of blood orange mixed with sweet tiare, raspberry and apricot. Yum! Although the new fragrances aren't officially being launched until 5th March, an exclusive sneak preview is all yours tomorrow. Us beauty ladies have long been obsessed with all of Marc Jacob's stellar scents and are beyond excited about the latest additions. Stay tuned girls...

Get ready to join the Daisy Chain...(@marcjacobsfragrances)

In the meantime, keep an eye on @MarcJacobsFragrances and @MarcJacobsIntl for some behind the scenes action and use #MJDaisyChain to share your own experience… We'll see you there!


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