31 July 2013 by

New Fragrance Alert! Agent Provocateur To Revamp Entire Perfume Collection

We can't wait to see the new ad campaign...

When lingerie gurus Agent Provocateur launched their first fragrance in 2000, women the world over obsessed over its rich, exotic, super sexy scent and the ostrich-egg-sized pink bottle soon became a boudoir staple. Well, get excited, ladies, as breaking news reaching Grazia HQ reveals that the British lingerie brand has just signed a 10-and-a-half-year exclusive business deal to completely revamp the Agent Provocateur fragrance wardrobe, as well as launching a brand-spanking (no puns on the spanking, please…) new perfume to boot!

Jean Madar, chairman and chief executive of Inter Parfums, who also work their magic on Jimmy Choo fragrances, said, “The connection between scent and sensuality is very strong, and we look forward to building on the success that Agent Provocateur has already had.”

We wonder what the new bottles will look like...

A new fragrance portfolio for the brand is already under way, and will be celebrated with the launch of a new signature fragrance sometime next year. With four fragrances already in the Agent Provocateur wardrobe- Agent Provocateur Signature, Maitresse, Eau Provocateur, and Pétale Noir, we’re expecting big, sultry things to come…

Only yesterday did Cruz sisters Monica and Penelope announce their upcoming collaboration with the lingerie brand, with plans to be involved with the visual campaigns for the next five years. Might our Spanish señoritas be roped into the fragrance campaigns, too? Given their major babe status, we kinda hope this’ll be the case!

Definitely time to get excited, we say.


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