Marc Jacobs Beauty Lands In Europe Next Week! The Designer Talks About The Launch

28 February 2014 by

[Getty]

Eek! Marc Jacobs Beauty lands in Europe in less than a week! The range of high-tech products - already available in North America and the Middle East - is due to hit shelves at Sephora's Paris flagship store on March 6. 

Marc revealed 64-year-old American Horror Story actress Jessica Lange as the campaign fronter in an Instagram picture earlier this week. The snap shows a mood-lit Jessica wearing glamorous smokey eyeshadow and bold lipstick.

[Marc Jacobs Instagram]

It's one of a series that will feature in Sephora’s Champs-Elysées shop when the line launches next week. Shot by photographer David Sims and styled by LOVE magazine editor Katie Grand, the photos will also be joined by a video of Jessica speaking the lyrics of 'Somewhere Over The Rainbow'.

Marc celebrated the launch of the beauty range earlier this week with a party held at Paris Fashion Week. Grazia were on the guestlist for the ultra chic soirée , drinking tasty cocktails (including special rum number the 'Marc-Coco') at the venue which had walls painted crimson for the event. 

[Grazia_Live Instagram]

Here's six things you need to know about the beauty line, in Marc's words

1. On developing the line

'It became an in-depth conversation about different very successful cosmetic brands and how big a part the beauty plays in different fashion brands.'

2. On doing something different

'We’ve set up the idea that, like with a lot of our shows, we should surprise and do something different.'

3. On choosing Jessica Lange as the face of the brand

'What we’re going to give visually in terms of the print and image is not what you should expect but what inspires me, and that may come from different places. So we used Jessica.'

[Marc Jacobs Instagram]

4. On Jessica Lange's voice

'It's almost narcotic; I mean, in a wonderful way. I find it very soothing, very unsettling. I find there to be this beauty but almost a dark side.'

5. On using 'Somewhere Over The Rainbow' in the campaign video

'I wanted it to become almost a mantra, something without any sarcasm. It’s almost like, ‘I think I can, I think I can, I know I can.'

6. On the beauty line's success

'We’ve had this excitement, we’ve had this kind of financial-reward indication of the customer coming back for the product, and indicators have shown that we have already surpassed our initial goals.’


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