Ever since Katy Perry posed on a giant gold throne in a Queen of Hearts gown for a sneak preview of her new 'juice' (her words, not ours) Killer Queen we have been keeping an eye on her Twitter feed for all #KillerQueen updates. How will it compare to her two cat-themed purr-fumes? Will she do all of her promos in a tiara? And above all else, what will it smell like?
Well Katy Perry has opened up to WWD about her third fragrance, revealing it will be like high tea at Claridge's, it is inspired by Freddie Mercury and it's not just another celebrity fragrance. She also dishes on her hour and a half beauty regime. Yes that's right, she spends ONE and a half hours pampering every single day. Katy is the first to admit this can be problematic with a new boyfriend. We've rounded up all you need to know about the Katy Perry juice below...
Katy is now a 'Killer Queen'
'Killer Queen is powerful, edgy, sophisticated — and that’s exactly where I’m trying to be now with my music.'
The scent is inspired by Freddy Mercury
'Killer Queen has been in my vocabulary since I was 15, because of the song ‘Killer Queen’ by Queen. Freddie Mercury painted the lyrics of this woman who I wanted to be. She seemed very powerful, and she captivated a room when she walked in. I named my company Killer Queen after those lyrics. I feel like, after all this time, it was appropriate to use that name in association with something I did. I feel like I’m falling, finally, into that woman Freddie painted.'
This isn't just another celebrity scent
'I just hope to put out a real quality project that competes, and competes beyond the celebrity fragrances. We’re making a product that really stands out on its own, beyond my name.'
Her beauty regime takes an hour and a half
'I’m a product whore. I have a [beauty] regimen that spans an hour and a half, and nothing goes out of order.' She admits that’s hard to do 'if you’re sleeping over at a new boyfriend’s house.'
Katy may be the next Jean-Paul Gaultier
?'One thing I was really inspired by was Jean-Paul Gaultier’s fragrances, time after time after time... he always did something that made me want to keep the bottle as a keepsake afterwards. I felt cool if I had one on a shelf in my room, even if there was no juice left in it. That inspired me. There isn’t any point for me to put out something that doesn’t stand out — because that is so not like me.”
It took 30 tries to get the juice right
'It took us something like 30 or 35 tries to get it right.' K Pez also added: 'I was attracted to scents in the last couple of years like Alien by Thierry Mugler and Black Orchid from Tom Ford. They’re too strong for me to wear all the time, and I didn’t want to them to be [copies], just to have a hint of ambiguity like they do. It’s sophisticated, but it’s not alienating my main group of people.'
One of the notes is like high tea at Claridge's
“I wanted some floral [notes], like jasmine, but I also wanted red velvet flower, which is incredible — it gives it the edge that makes it Killer Queen. It does have a bit of a gourmand thing to it — but gourmand like high tea at Claridge’s.'
ALL of her Twitter followers can buy this one
?'When I was launching Meow, [many] people following me on Twitter couldn’t order it because they couldn’t find it. Thankfully, I have a lot of people all over the world who are interested in these fragrances, but they didn’t have the accessibility to them.…Coty has the distribution to do that.' You might have noticed that Katy Perry is a Twitter obsessive and she said: 'It’s like picking up the phone to your closest friend, because it’s so easy and so direct.'
She's not branching into fashion just yet
'I would like to [branch into fashion], but this circus act can only juggle so many balls. It’s to be determined, but we’ll see how it goes. I love what Victoria Beckham did, but I also have to figure out with myself what actually is the market I want to be in. Is it a high fashion market or is it an accessible market? Nothing is being created; there aren’t even sketches on the table, nor a contract.'
If you are tempted to have a sniff of the latest K Pez juice, it lands in stores in August and her campaign, shot by the one and only Tim Walker, will land in the September glossies.
Until then read her full interview on WWD and see some of her style hits below...