Just when you thought Kate Moss was super busy posing up a storm for Kerastase, Givenchy, Stuart Weitzman (we could go on), here comes yet another Mossy coup. Yes, we're delighted to reveal that the beloved Brit model is the new face - and body - of St. Tropez. Whoda thought it?
Of course, it makes perfect sense when you consider that St Tropez has been Kate’s holiday destination of choice for years so she's certainly got the sun-kissed, beachy look down to a tee - but in the campaign images for the tan brand, we see a seriously glossy Mossy.
Languishing entirely naked for one shot, Kate's hot bod is the perfect showcase for St Tropez's glow-enchancing products. She's nothing short of a bronzed pool-side goddess with her golden locks swept to one side and her cheekbones cheekier than ever. As for that derriere? Here's hoping we all look that pert aged 39.
Kate holidaying in St. Tropez
Michelle Feeney - CEO of PZ Cussons, the owners of St.Tropez - believes Kate is the perfect choice for the campaign. Why? Because she epitomises the brand’s naturally glamorous approach to self-tanning and is a long-time advocate of the brand to boot.
As for Kate, she sounds pretty chuffed too. 'I’ve been using the products since they started and it’s a really trustworthy, cool brand,' says the model. 'I always feel more confident with a St.Tropez tan!'
If you want the Kate tan (and let's be honest, who doesn't?), it's time to arm yourself with St.Tropez’s Applicator Mitt, £3.57. In gentle strokes apply Self Tan Bronzing Mousse, £20.43 all over for the natural-looking, streak-free tan that Kate models oh-so well. Finish the look with St.Tropez’s Powder Bronzer, £20.43 and you’re ready to hit the beach! Just don't forget your bikini.
Go behind the scenes on the shoot below...