Is Rita Ora The New Face Of DKNY Fragrances?

17 December 2013 by

Rita Ora was spied shooting in NYC on Monday (Getty Images)

Listen up, fellow Graziettes, as we’ve got some pretty big beauty news lined up for you. Ready for it? Brit babe Rita Ora is rumoured to be the new face of DKNY fragrances. Way to go, Rita! Blonde beauty Rita has been close pals with DKNY since gracing their catwalk as the brand closed New York Fashion Week in September and even ended up featuring in their spring ready-to-wear-campaign. So is it third time lucky for our Rita? If the rumours are true, then the 23-year old songstress will be the new face of DKNY fragrances come 2014. Excited? We are.

Rita working her classic red lip and platinum hairstyle whilst shooting in NYC on Monday (Getty Images)

What’s more, our beady beauty eyes spied Ms Ora shooting in Times Square in New York on Monday- was this for the new fragrance? Although Aramis and Designer Fragrances- the Estee Lauder Cosmetics division that holds the scent license- declined to confirm, reliable sources inform Grazia HQ that Rita is to be the new spokeswoman for a to-be-named women’s scent, possibly due out in autumn 2014.The blonde starlet also fuelled speculation when she took to Instagram with behind-the-scenes snaps from the latest shoot.  

(@ritaora): Work time freezing my cojones @far ncescocarrozzini

If the rumours are true (and we very much hope they are), what can we expect from Rita’s new venture? Stay tuned ladies, stay tuned. In the meantime, click through our gallery and check out Rita's best-ever hair moments.


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