Gerard Butler has been revealed as the new ambassador for Hugo Boss Parfums. The Scottish actor will front the brand's Boss Bottled fragrance campaigns on TV and in print in the autumn.
Grazia Daily bumped in to Gerard outside the Hugo Boss show at New York Fashion Week so it seemed inevitable that he was going to work with the label this year. He's following in the footsteps of fellow swoonworthy actor Ryan Reynolds who's been the face of the perfume since 2010.
Gerard's known for his cheeky-chappy antics - and it seems his flirty and fun-loving attitude has paid off. Guillaume Tardy, global marketing director of Boss Parfums says he was selected because of his confident persona.
'Boss Bottled remains loyal to the belief that success comes to the man who grasps life with confidence,' says Guillaume. 'Gerard Butler is that man. His road to success is a constant, ever-evolving journey, but one that he approaches with confidence and drive.'
The Boss ads will be Gerard's first ever fragrance campaign and the actor's also busy with movies at the moment too. He's returning to character Stoick in DreamWorks Animation’s How to Train Your Dragon 2 and in 2016's Gods of Egypt.
Let's celebrate Gerard's new role by lookin back at his his best ever suited-and-booted moments of all time. We're talking the Golden Globes, swanky premieres and nights on the town.