Model Du Jour Edie Campbell Is The New Face Of Yves Saint Laurent Fragrance

08 May 2014 by


With her doe-brown eyes and enviable fringe, we couldn't help but fall in love with Edie Campbell when she first hit the runway. Now it seems the beauty world have fallen in love with her too. Brit model Edie Campbell, who last year won model of the year at the British Fashion Awards, has just been announced as the new face of Yves Saint Laurent's fragrance. And doesn't she embody it well!

The doe-eyed beauty has been described as 'Elegant, cultivated, spirited, she is a model with attitude,' by Stephane Bezy, international general manager of Yves Saint Laurent Beaute.

Campbell, who has been well indocrinated into the fashion elite by mother Sophie Hicks who was both a model and British Vogue editor, last year cracked the modelling mainstream and dominated the catwalks. She strutted her stuff for Alexander Wang and Marc Jacobs during New York Fashion Week and was the opening model for Victoria Beckham's catwalk show. She's also appeared in a number of prestigous fashion campaigns including Louis Vuitton, Lanvin and Yves Saint Laurent ready-to-wear.

'Edie embodies all the contemporary codes of the Yves Saint Laurent Beaute woman... she has become a beauty icon for a whole generation. Today, she is joining the ambassadresses of our brand. And we're so proud to welcome her,' adds Bezy.

The campaign marks the London model's first beauty contract. 'I am truly honoured to become ambassadress for Yves Saint Laurent. The brand's vision of beauty is very inspiring and I am particularly proud to represent such an audacious archetype of woman,' says Campbell.

She joins the ranks of Jessica Chastain, Emily Blunt and Kate Moss in being the face of a YSL perfume. 

The first Edie Campbell YSL beauty campaign is set to be unveiled in September. Eek we can hardly wait to see! In the meantime, swot up on your Edie Campbell knowledge.

Check out Edie Campbell's best beauty moments in the gallery below...


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