Last night I had a chat with my mum about how hard it is being a mother. She revealed many troubling things – what it’s like when your baby hates baths; what to do when you discover your baby likes touching dogs – all of which scared the bejesus out of me. But, she never once mentioned a problem with the way babies smell. On the contrary, she said, when I pressed her: babies smell wonderful. ‘There is’ (and I quote her)’ no smell quite like that of a newborn’. Riddle me this mum: why then are Dolce & Gabbana launching a fragrance for babies?
Dolce & Gabbana are obviously brilliant. Pour Femme was a game-changer in the Nineties if you like neroli, vanilla and Sicily (who doesn’t) and remains one of those evocative scents that when you smell, en office, makes you immediately fire off emails to Air BnB.
But it’s not the smell we doubt. It’s the market - ‘I bambini’ or ‘children’ according to Stefano’s Instagram. This perfume is also inspired by the smell of a baby and is ‘designed to cuddle and pamper every little boy and girl’, which means it’s fine for delicate skin, is unisex (edgy!) but ultimately, mimics the smell of a baby’s skin.
Major pros firstly, because it’s very modern to create a unisex scent, very in keeping with the recent Pinksticks campaign against the toy industry's limited view of gender roles which forced Hamley’s toy store to get rid of their ‘pink for girls’ floor. Ditto the packaging, which is minimal and orange and about as classy as it gets.
So what do you make of dousing a newborn baby with perfume? Let us know below…