Eau De R-Pattz: Robert Pattinson Confirmed As Hunky New Face Of Dior Homme Fragrance

12 June 2013 by

UPDATE: This droolsome snap of Robert Pattinson shot in black and white appeared on Dior's Twitter feed just hours after the announcement. Is it a taster of the actor's moody advertising campaign for Dior Homme fragrance? He certainly looks campaign-worthy with that 'I'm no teen star' beard and sultry stare plus tres serious ribbed black sweater. More sneak previews of the campaign also leaked online from a Dior event and the grainy pics see R-Pattz getting sultry in the ad alongside a barely-dressed lady. Ohh la la! We want more please.

CONFIRMED: Robert Pattinson Is The Hunky New Face Of Dior Homme Fragrance

Earlier today...

You'll remember we got all giddy back in October when rumours reached Grazia HQ that Robert Pattinson was shooting a top notch campaign in London. It's for Dior! our sources told us, but RPattz remained coy. Now, however, we have confirmation. Yes, Dior has just informed us that the actor is indeed the new face of the French fashion house with a just-released announcement...

'Today we are excited to announce that he will join the privileged circle of Dior faces. Photographed by American artist Nan Goldin and filmed by French director Romain Gavras, this new Dior Homme communication campaign is currently broadcast exclusively in Europe (except UK) and Asia (except China and Japan).'

Whaa? The UK is being deprived of his bequiffed Dior beauty? Here's hoping the campaign will make it to our shores soon. For now, all we have is the above teaser of RPattz x Dior and he looks as chiseled as ever with his trademark quiff, mega brows and lumberjack shirt. Oh, how we swoon.

CONFIRMED: Robert Pattinson Is The Hunky New Face Of Dior Homme Fragrance

Dior are understandably pleased as punch with their new coup, referencing his 'first notable role' in the fourth Harry Potter film and his part in 'the runaway box office success' The Twilight Saga (you may have heard of it). The press release goes on to gush about his acting chops...

'He has since proven the scope of his acting talents by choosing films as varied as Remember Me by Allen Coulter, Water for Elephants by Francis Lawrence, in which he starred alongside Reese Witherspoon, or with his role as Bel-Ami, the famous Maupassant character.

Dior also confirm that after the release of David Michod’s The Rover with Guy Pearce, Rob will soon be on set for David Cronenberg’s next film, Maps to the Stars before he'll go on to star in Hold on to Me, directed by James Marsh and co-starring Carey Mulligan. What a busy boy!

Mr Pattz is already making friends with the Dior crew too. He was snapped schmoozing with Natalie Portman - the face of Miss Dior fragrance - in September and follows in the footsteps of fellow Brit hunk, Jude Law who was a Dior Homme Sport star.

Admittedly, Rob isn't renowned for his beauty prowess - he's more of a scruffy beard than man-tan kinda guy - but with that gloriously becoiffed head of hair and weak-at-the-knees pout, the campaign is bound to be sizzling. For proof, drool trawl through Rob's super-hot credentials in the gallery above...


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