Cara Delevingne and her mega brows backstage at fashion week [Getty]
They have nearly 5,000 followers across devoted Twitter accounts, triggered a surge of bushy-browed models and have caused a fall in the sales of tweezers – yes, Cara Delevingne’s eyebrows are uh-may-zing. And it seems that everybody has taken note.
The ‘Delevingne Effect’ has resulted in a rush for eyebrow transplants, as the cosmetic surgery sees a 45% increase since 2010. But Cara’s Caterpillars come at a price – a hefty £1,500. How incredibly high brow (ha).
Cara hit the genetic lottery by inheriting her thick set from her grandmother ‘Gaga’, igniting serious eyebrow envy amongst the rest of us. The supermodel’s brows have already influenced a previous rise in the sales of eyebrow pencils and enhancing serums, but it’s not that easy for those who have had one too many tweezing sessions.
Backstage at Iceberg Spring Summer 2014 [Jason Lloyd Evans]
Transform Cosmetic Surgery, Britain's largest and most popular cosmetic surgery provider, has reported that enquiries about the procedure have doubled over the last three years, with 70% of these coming from people who regret over plucking to keep up with past trends. The average age of women searching for the perfect pair of brows is 30 – those who were sporting the skinny brow craze alongside Gwyneth Paltrow and Drew Barrymore in the 90s.
Over enthusiastic plucking and waxing damages the hair from the root, leaving eyebrows sparse and in need of corrective methods to reverse the effects. Even the Duchess of Cambridge and Keira Knightley are sporting thicker brows in a bid to keep up with the latest style, proving that in this case more is more.
Want more proof? Check out the best brow moments backstage at the Spring Summer 2014 shows in the gallery below...