Major Squeal! Burberry Opens First Ever Beauty Store In Covent Garden

16 December 2013 by

burberry, beauty box, covent garden


Grazia's own stomping ground, Covent Garden, is fast becoming the ultimate beauty destination as it has housed a Chanel pop up and a Dior beauty boutique. Well today we have a mini Christmas miracle, as Burberry have opened their first ever beauty store on the cobbled piazza.

At the Burberry Beauty Box you can pick up the full Burberry Beauty collection of make-up goodies and fragrances, as well as accessories and an exclusive beauty products and handbags. As if that isn't enough, you can also get a Burberry-over in store, as they have a runway manicure service and one-to-one appointments with beauty experts. We'll look like Cara D in no time!

burberry beauty store, covent garden

Get the Burberry look at the Beauty Box [Burberry and Jason Lloyd Evans]

This is Burberry, so of course the store is super techy. Tills? Nah, we'll be paying on iPhones and iPads. There will also be a digital screen in the shape of the Burberry check playing different videos and a 16ft ‘digital chandelier.' But we're most excited about the Digital Runway Nail Bar, where you can test the latest runway nail shades without using a whole bottle of remover.

If you haven't started your Christmas shopping (it's ok, we haven't either) then a Burberry stylist will help you create a bespoke looking gift over at the Beauty Box bar. But with one-to-one consultations to help you find your perfect fragrance and new make-up looks revealed each month, we have a feeling we'll get a little distracted from our Santa duties.

Here are some of the Burberry Beauty treats we'd like to find in our stockings...


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