Beyonce Unveils Her Plans For New Fragrance ‘Rise’

20 December 2013 by

A sneak peek at Beyonce's new fragrance (WWD)

Is it just us, or is Queen Bey aiming for total world domination come 2014? Not only did the singer just unveil a brand-spanking new album last week (which in itself was pretty damn amazing) but has just announced her plans to release a new fragrance early next year. Way to go, Beyoncé! Apparently Bey’s most intimate scent yet, the new fragrance, entitled ‘Rise’ will capture the “inner strength” of women. We just cannot wait to get our hands on this one, Bey!

Beyonce's previous fragrances Pulse and Heat

However, this isn’t the 32-year old singer’s first foray into the fragrance world- she released ‘Heat’ back in 2010 and released ‘Pulse’, an onstage persona perfume in 2011. However, there’s just something about this third fragrance which has got us beauty ladies in a right frenzy. Coty’s Marsha Brooks explained that this will be Bey’s most intimate scent to date, saying “The fragrance concept is about a female empowerment and finding the inner strength that makes women so beautiful. (There is a strong sense of) overcoming adversity and rising about it all.” Talk about girl power! Brooks continued to say, “We’re getting a little bit more intimate and personal with this next initiative we are doing. The time has come for something more natural and emotional.”

So, what can we expect from the new scent? Rumours reaching the Grazia beauty desk inform us this is one heck of a sexy, sophisticated scent with an “intoxicating, addictive luminous floral” feel. With hints of orchid, golden apricot and jasmine- we reckon this might just be 2014’s hottest scent. Stay tuned girls, stay tuned…

In the meantime, click through our gallery and check out Beyonce's best-ever hair moments...


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