VIDEO: Kate Moss Unveils New 'Idol Eyes' Collection For Rimmel London

15 May 2014 by

She’s been a Rimmel girl for what seems like forever, but catwalk queen Kate Moss has just unveiled her first ever foray into the world of eye make-up. Congrats, Kate!  The brand-spanking new collection hit shelves only yesterday and includes some pretty amazing new products which we’re beyond excited to try out.  "My new Idol Eyes Collection for Rimmel was inspired by my favourite gem stones and jewels. The intense, authentic shades of mascara, eye colour and liner are perfect for creating either a statement or more subtle eye-look," says Moss. Sounds good to us…

Kate Moss (Coty)

With 4 shades of mascara, 4 shades of shimmering Shadow Stick and a special edition Gel Eye Liner, there’s plenty of beauty inspiration to be had in the new collection. If we had to pick our favourite item in the new range (trust us, this was a tricky feat) it would have to be the stunning chunky shadow sticks which illuminate eyes in a mere stroke. Plus, available in dazzling hues of sapphire, amethyst and emerald, you really will be spoilt for choice. Oh, and did we mention the mascaras? With a super-duper volumising brush and available in the same incredible shades as the shadow sticks, a Moss-worthy bejewelled look will be yours in a matter of seconds.

Illustrations by Hayden Williams (Coty)

In fact, speaking about the new range, Kate said, “I've always loved the laid-back bohemian look because it's all about individual creativity and self-expression.” Fashion Illustrator Hayden Williams was the creative guru behind the new collection and worked closely with Kate throughout the entire process. This is one hot collaboration! Plus, a whole host of exclusive, behind the scenes videos have just been released, giving you a serious inside scoop at Kate in action. You can see one of the videos above and a whole load more right here!

If you were lucky enough to get your hands on some of Kate’s new Topshop pieces at the launch last week, then we reckon this beauty range might just be the perfect final flourish to your Moss-friendly summer style. You can thank us later…


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