Beauty news flash! It’s not just what you use, it’s how you store it. We get a sneak peek into how the industry’s hair and make-up royalty organise and maintain their beauty buys...
1. THE IT KIT
Rosie Huntington-Whiteley’s tanner James Read swears by keeping his essentials all in one organised place, as it’s ideal for last-minute travelling. ‘Having my kit together means I’m always prepared. Assess what you use daily and keep these all together – you’ll be amazed how much tidier everything stays,’ he says.
2. CLEAN & CLEAR
Chintzy vanity cases have had their day. Instead, Grazia beauty director Liz Hambleton advises systematically storing your beauty routine away in clear Muji packaging, so you can see products easily while keeping a stylish edge. Make-up artist Forrie White agrees. ‘I love the transparent Perspex Drawers
from Muji (from £11). I simply pull out the draw, choose a colour, use and put away.’
3. BRUSH BASICS
Make-up-brush obsessives should invest in a brush bag. Bobbi Brown Basic Brush Case, £36.50, is an industry favourite, as is MAC Brush Cleanser, £10.
4. SAVE SPACE
DHC Olive Oil Cotton Swabs, £4.50, are individually wrapped and soaked in olive oil for an easy way to remove make-up, plus they won’t take up much
space in your vanity case.
5. KEEP YOUR COOL
Beauty products and heat rarely mix well, explains hairstylist Adam Reed. ‘Sunlight or warmth from radiators can wreck products, so I keep them cool in
my kit bag,’ he reveals. Make-up artist Attracta Courtney – who’s worked with Eva Longoria and Sienna Miller – goes one step further. ‘I store mists and toners in the fridge,’ she says. ‘It keeps them out of the way and guarantees a refreshing spritz.’ Well, if it works for Sienna…
6. PALETTE PERFECT
There’s no room for a bulging make-up bag with this season’s miniature clutch. We love Bobbi Brown’s Fillable Face Palettes, £13. The six empty compartments allow a precision make-up edit; simply take it to a Bobbi Brown counter to be filled.
7. GET A GRIP
Be inspired by TIGI global creative director Nick Irwin’s military-precision hair accessory organisation. You’ll never lose a Kirby grip again!
8. ALL ABOUT THE EDIT
A recent study by Sure Deodrant found women spend on average £116,495 in a lifetime on their beauty regime. Combined with the fact that we give up on three quarters of the skincare we buy, and you have a serious beauty backlog. ‘Treat your make-up and products as you would your wardrobe – you have to cull items you don’t use on a regular basis,’ advises make-up artist Mary Greenwell.
9. NAIL IT
Make like a pro and copy Butter London’s global colour ambassador Katie Hughes’ smart all-inone tool holder. We’re stealing this idea for our at-home mani sessions.
10. THIS WAY
Beauty Mart founder Millie Kendall swears by packing all her eye and lip pencils with the nibs facing downwards. ‘I have this notion that the oils in the pencil drain away from the nib if it’s stored with the lid up,’ she explains.
11. OUT TO LUNCH
We heart make-up artist Carol Morley’s quirky beauty storage system. ‘I love children’s lunch boxes for mascaras, eye pencils and concealers,’ she reveals. Available from etsy.com.
Words: Poppy Lara; Photographs: Lol Keegan