As The Miss Dior Exhibition Opens In Paris We Look Back At The Cult Fragrance’s Best-Ever Campaigns

13 November 2013 by

The new exhibition opens today, 13 November (Dior Facebook)

There’s no denying that Miss Dior is a true classic- with its super-cute bow bottle, addictive citrusy scent and launched way, way back in 1947, it’s safe to say this fragrance really has stood the test of time. With top notes of gardenia and bergamot, middle notes of jasmine, neroli and rose all topped off with a hint of vetiver, amber and patchouli, this is one serious olfactory experience that has had us beauty ladies swooning for what seems like centuries.

What’s more, the iconic fragrance and its creator have just turned muse for a brand new exhibition opening this month at the Grand Palais in Paris. The concept? 15 female artists have produced a range of artworks especially for the exhibition, including short films; all inspired by the classic fragrance- from the bottle and its bow to the juice itself or the current face of Miss Dior, Natalie Portman. Pretty cool, right? Plus, dresses from the past few decades will also be on display, including more contemporary pieces by Raf Simons. J’adore Dior, indeed.

One of the original Miss Dior bottles from 1947- how cute is the houndstooth bottle?

Miss Dior was released back in 1947 on the heels of Dior’s innovative New Look collection, which took women out of the boxy, broad-shouldered power suits of the 1940s and into a new, more feminine era of fitted waists, voluminous skirts and clothes that contoured women’s bodies. According to the legend that is Christian Dior himself, the collection was designed for ‘flower-like’ women and was created to bring women out of the more masculine styles embraced during WW2 for a return to a more delicate and feminine style. 66 years later and Miss Dior lives on- although the formulation and bottle have changed numerous times over the years, the story is still the same.

Us beauty ladies are seriously contemplating booking up our seats on the Eurostar now- the exhibition only runs from 13-25 November. We’ll see you there, ladies.

Click through our gallery and check out the best-ever retro (and modern) Miss Dior fragrance campaigns...


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