Alexander McQueen Signs New Fragrance Deal To Launch First Fragrance In Ten Years

20 June 2013 by

Alexander McQueen A/W 2013- Sarah Burton's amazing Elizabethan creations

Get excited, ladies- Alexander McQueen is making a comeback to the fragrance world, and judging by Sarah Burton's Elizabethan-inspired creations on the A/W 2013 catwalk, we're predicting great things...

The fashion house will be launching its first fragrance in almost ten years, having recently signed a deal with Procter and Gamble. McQueen’s first fragrance, Kingdom, launched in 2003, followed by My Queen in 2005, but by 2008 both had been discontinued.

P&G Prestige vice president Luigi Feola believes this is a monumental moment for McQueen, saying, “We believe it’s probably the most prominent brand that is not yet playing in the luxury beauty market.”

McQueen passed away in 2010, and Sarah Burton took over as creative director. She is expected to play a significant role in the development of the fragrance, according to Feola, although no release date has yet been set.

So, what can we expect from this much-anticipated fragrance? We can already imagine the heavy, glass bottle, and reckon it’ll all be topped off with a vintage-esque atomizer and serious amounts of boudoir chic. As for the scent? We’re vouching for notes of Elizabethan glamour and heady Shakespearean rose gardens.

We don’t know about you, but us Grazia ladies can’t get the image of Cate Blanchett in Elizabeth out of our heads. Maybe Cate will be the face of the new fragrance?

Cate Blanchett in Elizabeth, 1998


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