Kale Mani Anyone? Alexa Chung Teams Up With Nails Inc For Texture-Based Collection

21 May 2014 by

[Instagram: Nails Inc]

We suspect that Alexa Chung championing the Nails Inc Leather and Skulls varnish back in 2012 had a liiittle something to do with the monster waiting list. Nails Inc have clearly recognised the Alexa effect, as the It Brit has been signed as their new face. Or should we say hands?

That's not all. Alexa has also designed a six-shade collection of texture-based polishes. Chung's polishes are all fabric-inspired, launching in August. Think 'Alexa Cashmere,' 'Alexa Lace' and 'Alexa Sequin.' Well if anyone could make us dress our nails in fabric, it's Alexa. We'd like a cashmere mani right now please.

Alexa's cashmere nail varnish [Nails Inc]

In the ad campaign Alexa Chung clutches a giant newly-designed Nails Inc bottle while lying on a bed of kale. Yes, kale. Now the kale obsession has now gone beyond crisps and smoothies, as Nails Inc are launcing Nailkale - a superfood based varnish. Seriously. This isn't a wind up. Now you can have a mossy mani to match your green juice.

[Instagram: Nails Inc]

Nails Inc is also having a facelift - all of the bottles have been redesigned by Fabien Baron, the Interview editorial director.

You might think that the Chung is all about fashion, but this year Alexa Chung has been focusing on her beauty roles. Alexa is also the creative consultant for Eyeko (fancy title, eh?) and the official L’Oreal Professionnel INOA Colour Ambassador.

Alexa's six polishes will be available in August. Expect the waiting list to end all waiting lists.


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