09 January 2013 by

See Amy Adams As The New Face Of Lacoste! EXCLUSIVE VIDEO

Amy Adams is starring in the campaign for Lacoste's new fragrance Eau de Lacoste and we have two exclusive videos of Amy talking about beauty. She's the perfect gal for a Lacoste campaign as she has effortless and natural laid back style which suits the fresh and modern identity of Lacoste.

She's an A-List squeeze for the brand, as the Enchanted star, has been nominated for three Academy Awards, but she also has a down to earth and carefree attitude so she is a perfect match for the simple, unpretentious Eau de Lacoste.

Amy said of her approach to beauty in this exclusive video: "I try to keep it really simple, but I don’t want to look like I’m trying too hard, and I want to be comfortable but at the same time I want to be elegant, look feminine and try to make it as effortless as possible. That’s really important to me, especially now being a mum. I want to be functional but at the same time very chic.

Lacoste describe it as a fragrance that captures the simple luxury of the refreshing feeling of pure white cotton on skin. So it's hardly a surprise that the campaign is super simple with Amy in front of a nude background wearing a white cotton shirt bien sur.

How would you describe your personal look and style?

 What do you think makes a woman beautiful?

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