FIRST LOOK: Rita Ora Gets The London Look For Rimmel's Beauty Campaign

08 October 2013 by

FIRST LOOK: Rita Ora Gets The London Look For Rimmel's Beauty Campaign FIRST LOOK: Rita Ora Gets The London Look For Rimmel's Beauty Campaign

Rita Ora for Rimmel [Rita Ora Instagram]

Things move fast in the world of beauty and less than a month since we first heard Rita Ora is teaming up with Rimmel (scroll down for full deets), we have a first glimpse at the collab. The singer took to Instagram to tell the world, '#getthelondonlook @rimmellondonuk were coming for you!'. Ooh!

By the look of her perfectly-ruffled hair, pink pout and show-stopping attire - as well as the signature black cab and green screen - we're guessing this means Rita's shooting the campaign today. Rita looks suitably London cool with a pair of funky lace-up booties, a khaki bomber jacket and one foxy harness wrapped around her thighs. It's set to be a truly British affair in keeping with the beauty brand's signature aesthetic, in contrast to Rita's DKNY snaps which saw her perched on an NYC cab. Wherever will we see her next? A postbox perhaps?

12 September 2013: Rita Ora Teams Up With Rimmel

Rita is also a fan of the nude lip- will these feature in the collection too? (@ritaora)

Hold tight girls, as this breaking beauty news might just be more than you can handle on a wet and dreary Thursday afternoon… News reaching Grazia HQ informs us that the one and only Rita Ora has been officially scooped up by Rimmel to launch a new make-up collection, launching next February.

Miss Ora is clearly over the moon to be joining forces with the beauty giant saying, “I have always loved Rimmel and it’s so exciting for me to be able to work with such a cool brand. I am absolutely obsessed with make-up and being adventurous with colours so when I was given the chance to make my own collection it was like a dream come true!”  

Rimmel have confirmed that the collection will be focused on lip and nail colours (very fitting for our Rita who is certainly partial to the odd bold pout) although there’s no word yet on what the products will look like. With this news coming just days after Rita Ora made her awesome catwalk debut at the SS14 DKNY show at New York Fashion Week sporting a winning red lipstick, something tells us the new collection may well feature such shades. Only time will tell!

What’s more, VP of Global Marketing at Rimmel, Friedemann Schmid said, “Rita is a real London girl and uses the streets of London as inspiration for her songs like Rimmel uses the London Look from the streets as inspiration for its products. With this new collection we are combining both the London street vibe with Rita’s amazing style.” We just cannot wait…


All posts must obey the house rules, if you object to any comments please let us know and we'll take the appropriate action.