The Kim Kardashian Effect: Nude Lipstick Is Now Outselling Classic Red

12 March 2014 by

Alberta Ferretti SS14 (Jason Lloyd Evans)

Although Team Grazia Beauty believe there will always be the time and place for a classic red lip, we couldn’t help but notice the swarm of angelic nude and blush-pink lips at this season’s shows.

It all began backstage at Dolce & Gabbana and Moschino, where this pretty rosebud palette took centre stage - think sheer pink stains and fresh fuchsia gloss. What’s more, stats released this week reveal that sales of natural, less-is-more lip shades are up 62% compared with this time last year, which is surely enough proof that the trend for a strong red lip is slowly dying out.

Whilst the staunch red-lip advocates amongst you might disagree, us beauty ladies reckon the latest stats might actually be onto something, but why the naked ambition?

Kim Kardashian (Getty)

As Sarah Stern, Debenhams' health and beauty director, said: "Even reality star Kim Kardashian has recently undergone a make-under toward a softer, more relaxed appearance." So, is this shift in sales down to our fave celebs?

There’s no denying that our make-up choices are heavily influenced by Hollywood’s hottest stars and we’ve seen more nude lips recently than we can even begin to count. Take this year’s Oscars, for example, where nude lips, subtle smoky eyes and luxe, contoured skin reigned supreme.

What’s more, according to sales in the beauty hall at Selfridges, there has also been a surge in nude nail polish shades to match our new favourite lip hue. Mark Tranter, prestige beauty buyer at Selfridges said “termed in the business as mannequin hands - brands such as Clinique, Nails Inc and Revlon have all introduced nude nail collections - of not just one nude, but a whole spectrum across the nude palette. This we see as a strong backlash against last year’s incredibly popular nail art trends."

What do you think of the less-is-more lip? Would you ditch your red lipstick in favour of a subtle nude? Click through our gallery and check out our top 10 nude lipsticks…


Dior Rouge Nude Lipstick in Trench, £25

This super moisturising and timelessly chic shade from Dior looks best when paired with a heavy smoky eye. Our favourite for an evening nude.

Topshop Lip Bullet in Crave, £8

We’re obsessed with Topshop’s Lip Bullet in Crave. The peachy-toned neutral twists up for precise application.

L’Oreal Paris Color Riche Collection Privee in Barely Parma, £8.19

Developed with Indian beauty Freida Pinto, the creamy finish and rose tones are great for warming up olive and Asian skintones.

Chanel Rouge Coco Shine in Canotier, £24

Chanel’s Canotier is a neutral brown, making it our go-to for an easy everyday option.

Rimmel London Kate Lasting Finish Lipstick in 03, £5.49

The creamy beige formula lasts up to 8 hours, and for just over a fiver– a real beauty bargain!

MAC Crème Cup Lipstick, £15

MAC’s choice of nude lipsticks is huge, but our favourite has to be Crème Cup which is slightly warmer and easier to wear than the paler than pale Myth and Hue.

Laura Mercier Crème Smooth Lip Colour in Angelic, £21

Laura Mercier lipsticks are an absolute fave of ours, thanks to their super soft, moisturising finish.

Bobbi Brown Lip Color in Beige, £19

This semi-matte lipstick provides perfect full coverage to the lips. Amped up with some eyeliner and you’re good to go.

Tom Ford Lip Colour in Blush Nude, £36

This super flattering pale pink nude is perfect for everyday so you’ll definitely get your use, despite the hefty price tag.

Yves Saint Laurent Rouge Volupte in Nude Beige, £25

If you don’t automatically fall in love with Yves Saint Laurent’s packaging, then you will with Nude Beige. It suits every skin tone and is amazingly creamy.


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