Max Factor Unveils Emma Holmes As ‘The Face’ Of False Lash Effect Christmas Ad Campaign

19 November 2013 by

Emma Holmes for Max Factor (Sean & Seng)

Listen up ladies, as we’ve got some seriously breaking beauty news for you, although look away now if you didn’t manage to catch up with last night’s final episode of ‘The Face’. Drum roll, please… as Emma Holmes has just been crowned the winner of Naomi Campbell’s model talent show and, perhaps not surprisingly, was part of the supermodel’s team. Over the past 8 weeks, Holmes worked hard to fight off competition from the 24 other aspiring models- who were divided into different teams, mentored by leading catwalk queens Campbell, Erin O’Connor and Caroline Winberg. But all good things do come to an end, and the finale of the TV series now sees blonde beauty Emma as the face of Max Factor’s False Lash Effect mascara Christmas ad campaign. Way to go, Emma!

Emma and her fellow finalists (Sky TV)

The stunning 18-year old beauty was picked out by Max Factor judges Caroline Barnes and Scott Bradley for her unique beauty and similarities to Mr Max Factor’s original 1920s muse, Marlene Dietrich. Half-Dutch and half-Jamaican, this isn’t Holmes’ first foray into the beauty world, having already featured in an Illamasqua advert as well as walking the catwalks of Mark Fast and Unconditional. Max Factor make-up artist Caroline Barnes and Creative Director Scott Bradley set the final four models tasks including a beauty shoot, cosmetic film and an impressive catwalk with their mentors. Honestly, it was truly nail-biting stuff, although us beauty ladies are over the moon for Emma and cannot wait to check out the new Max Factor Christmas campaign.

On deciding the winner, Caroline Barnes said, “When we saw the catwalk we were absolutely convinced that Emma was the best. She has a really original look with unique, strong eyes which is great for a mascara campaign. She brings something different and fresh to Max Factor.” We couldn’t agree more and expect great things from the lovely Emma. Stay tuned ladies- we’re predicting big things!

Ready for some behind the scenes action? Watch the video below... Enjoy!


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