Alexa Chung in the new video tutorial for Eyeko
It’s safe to say that Alexa Chung is quite the beauty heroine here at Grazia HQ- our bumper Alexa issue back in November resulted in a full-blown Alexa 7-day frenzy which also happened to tie in with the Brit babe’s beauty launch at Selfridges, London. We counted down every single minute until we could get our pretty paws on Alexa’s make-up range with Eyeko and weren’t surprised when the collection had completely sold out by the end of the initial launch day. Hot beauty property? We think so! After all, you can totally see why Alexa’s beauty look is so sought-after. The perfect combination of girly grunge, effortless chic and super-cute at the same time, 2013 has definitely been the year of the feline flick.
So, you can only imagine the excitement that swept over the Grazia beauty desk when a rather awesome video tutorial was unveiled featuring Alexa herself explaining how to achieve her signature beauty look. So, what did we learn from the tutorial? Read on and learn…
1. Alexa perfected her look with the help of cats
Yes- really. Alexa says, “I wear eyeliner pretty much every day but it's obviously quite a difficult thing to do if you don't know what you're doing. Luckily, I've looked at enough cats to work out how to do it.
2. She starts by perfecting the outside flick
3. Mascara is essential to really make the eyeliner pop
Alexa reckons this mascara is the best due to its super-black pigment which, unlike other mascaras, will never go "dusty". Alex gushes, "This is amazing!"
4. Applying mascara to the bottom lashes create a Twiggy vibe
Want to see the video for yourself? Check it out below and of course, arm yourself with Alexa's Eyeko kit - a real Christmas party beauty essential.